My career has taken me all over California, from Hollywood to San Francisco. My design experiences have run the gamut from television intros, to troll dolls, to wifi-routers, to hamburger machines. The most recognizable piece I have worked on was UI, packaging, and design for the first generation Fitbit.
My years spent focusing on brand design have given me a rich understanding of what constitutes a great brand. I deepened this understanding with a Masters of Science in Marketing from Florida International University. To me, brands are living, breathing creatures with heart and humanity.
My story
Currently, I am a key member of Ringling College’s creative team. The students I mentor and direct in the Design Center give me a real sense of purpose. I was once a Design Center student myself, and I know first hand how pivotal client-centric projects can be to a student's trajectory after graduation. I continue my passion for helping young creatives become versed in professionalism, client communication, and project management.
I am the volunteer Florida State Leader in the world of patient advocacy for ME/CFS. I witnessed atrocities in healthcare and funding when my husband, became disabled by Myalgic Encephalomyelitis (commonly known as Chronic Fatigue Syndrome or ME/CFS), and I swore to change it. I work to bring volunteers together from all over Florida to fight for improved healthcare conditions. I have helped create and pass a Florida State Resolution for ME/CFS Awareness in 2021, as well as a unanimously signed Florida delegation letter to NIH Director Francis Collins.
Capabilities
BRAND DESIGN + MANAGEMENT
DESIGN + CONSULTATION
CONTENT CREATION
CREATIVE DIRECTION
ART DIRECTION
PROJECT MANAGEMENT
SOCIAL MEDIA STRATEGY
CREATIVE MARKETING
DIGITAL MARKETING
My hobby: making the world a better place.
I am the Florida State Lead for non-profits dedicated to improving conditions for people with ME/CFS.
Contact Me
LABUCHOLTZ@GMAIL.COM